You know custom patches are a great way to personalize clothing, backpacks and other items. They’re a great way to show your membership in a group, club or other organization, or advertise your brand, logo or business.
One important thing to keep in mind when you’re ordering patches is that you’re not limited to standard round, square or rectangular shapes. Custom shapes add another design element that really make your patches memorable!
Custom patches have a long, distinguished history. For thousands of years, embroidery was entirely hand-sewn, making it time-consuming and expensive. Most people never even had a chance to see embroidered works of art.
Automation Leads to Custom Shapes
But that all changed in the 1800s, with the invention of the mechanical loom. Suddenly, embroidery could be produced on a much larger scale. That made embroidered works, including patches much more accessible and affordable. The computer technology of the 20th century led to the creation of fully automated, computer controlled high speed embroidery machines.
With the greater control such automation allowed, custom shaped patches became a viable option. If your business was named say, “Liberty Services” for example, you could create custom patches for your employee uniforms in the shape of the Statue of Liberty to match the same logo on your stationery, vehicles and signage. That consistent promotion is the kind that helps reinforce your brand in customers’ minds!
It’s really a simple concept – the more customized your patches are, the more they’re representative of YOUR vision, YOUR business, YOUR cause. A patch shaped like a poodle will certainly help customers remember your dog grooming business. One shaped like a speedboat will help promote your marina.
It’s all about keeping your brand “top-of-mind” for the customer. You want your brand to differentiate you from your competitors’ brands. If a potential customer only remembers ONE thing about your business, you want it to stand out. “We need an electrician. Hey, what about those guys with the lightning bolt patches on their uniforms?”
It might sound absurd, but it works. Let’s be real – it’s a tough business world out there. From bricks and mortar shops to online-only firms, most customers are likely to consider only two or three possibilities when they’re shopping for your product or services. You need every edge you can get to be among those two or three possibilities, and custom patches in custom shapes is one of the best ways to get there.
Thanks to the state of the art embroidery machines in common use today, it’s easier than ever to create unique patches of just about any shape and size you can imagine. Whether it’s a classic ’57 Chevy, a Fender Stratocaster, a wedge of cheese, a griffin, or virtually anything else you can think of, a reputable patch producer can easily turn your ideas into custom patches. You’ll have patches that you can be proud to show, and that are sure to help your business, nonprofit, school or other organization reach its fullest potential!
Content Director, Blogger
Rick Cundiff spent 15 years as a newspaper journalist before joining TJM Promos. He has been researching and writing about custom patches and other promotional products for more than 10 years. He believes in the Oxford comma, eradicating the word "utilize," and Santa Claus.