Many organizations today use embroidered patches as a way to show pride in their group, commemorate outstanding service or denote membership. But businesses too are realizing that embroidered patches can be a great way to market products and services as well.
U.S. military units certainly know the value of embroidered patches. They use them to indicate membership in various units and specialized groups within the various branches. They’re a way to show affiliation with specific teams. Business organizations can use embroidered patches for the same purpose. In today’s world of constant marketing and intense competition, businesses are always looking for a way to stand out from the crowd. Patches are a perfect way to do that in an unobtrusive, cost-effective, low-tech way. Here's more on using patches to promote your business!
Well-designed corporate embroidered patches can convey your corporate name, logo or message to potential customers in a subtle way. They can reinforce a company image, identify employees to clients and honor employees who achieve company goals and objectives.
The great thing about embroidered patches is that they’re everywhere. People are used to seeing them, and they tend to read them automatically. That makes them an easy way to get your message out to prospective members, clients or customers. Of course, patches alone won’t sell your product or services. They need to be part of an integrated marketing campaign, one that includes social media, print/online or broadcast advertising, signs and other means. But when used as a component of your marketing strategy, they’re a highly effective way to increase membership, market share or sales.
With today’s production technology, embroidered patches cost little to try. Why not make them a part of your marketing efforts and see what happens? You have very little to lose and much to gain by turning to patches as a way to promote your organization, services or products.
Content Director, Blogger
Rick Cundiff spent 15 years as a newspaper journalist before joining TJM Promos. He has been researching and writing about custom patches and other promotional products for more than 10 years. He believes in the Oxford comma, eradicating the word "utilize," and Santa Claus.